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BellaNaija was created on 1 July 2006 as a blog, but five years down the line, it has morphed into a full-fledged website with well-written material for that avid community of Nigerian internet readers. It is certainly one of the most popular websites of its kind in Africa – enough for its founder to appear on Oprah and CNN! Every day, over twenty thousand unique visitors from across the globe check in for inspiration, entertainment, and useful information.

Columns range from News & Features to Movies & TV. The Music column is a dynamic platform for both the underdogs and the established in the Nigerian music industry. Relationships, perhaps the most frequently visited of all ten columns, has a predominantly female community converging to discuss love, life partners, heartbreaks and marital stress. Comments can get as long as 750 words! Beautiful writers like Glory Edozien, Ejire, and Wana Udobang always bring fresh perspectives to seemingly over-flogged subjects.

The Wedding section is another high-traffic corner – readers swallowing the latest weddings, and commenting on planning, gowns, décor, photography, love story, exotic cars, and expensive suits. Career and inspiring stories are not left out of the mix with periodic features and in-depth interviews with some of Nigeria’s best – innovators, young leaders, and entrepreneurs.

Whatever gets on BellaNaija immediately gets cool, and it’s testament to the incredible hard work of the team behind it. Well done guys.

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This review was first published in the Issue 2 of Y! Magazine (October-December 2010), but has been slightly modified here.

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